This has been one of my favorite Choose901 videos to work on. I loved hearing IMAKEMADBEATS’ thoughts on the state of music and Memphis.

“Art based things don’t just have to be side hustles.”

When IMAKEMADBEATS moved back to Memphis after spending years away from home, he recognized how rich the musical soil was, and what an opportunity he had to create something unique. So he founded Unapologetic, a record label a production company focused on turning out artists who are unapologetically themselves. In a city internationally known for its music history, IMAKEMADBEATS is carving out his own place to be added to the definition of what Memphis music is.